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Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.

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Bibliographic Details
Title: Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.
Authors: Brooks, Bradley1, Chanland, Dawn1, Cox, Steven1
Source: Business Case Journal. Fall/Winter2020, Vol. 27 Issue 1, p16-31. 16p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=148052893
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      – Code: eng
        Text: English
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        PageCount: 16
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      – TitleFull: Dove's Advertising Campaign Highs and Lows: From Real Beauty to Real Success to Real Controversy.
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            NameFull: Chanland, Dawn
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              Text: Fall/Winter2020
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              Y: 2020
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