Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.

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Bibliographic Details
Title:	Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
Authors:	Sun, Tianshu¹ tianshus@marshall.usc.edu, Viswanathan, Siva² sviswana@rhsmith.umd.edu, Zheleva, Elena³ ezheleva@uic.edu
Source:	Management Science (INFORMS). Feb2021, Vol. 67 Issue 2, p808-827. 20p.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.2020.3581