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Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.

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Title: Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
Authors: Sun, Tianshu1 tianshus@marshall.usc.edu, Viswanathan, Siva2 sviswana@rhsmith.umd.edu, Zheleva, Elena3 ezheleva@uic.edu
Source: Management Science (INFORMS). Feb2021, Vol. 67 Issue 2, p808-827. 20p.
Database: Business Source Ultimate
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  Data: Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
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      – Type: doi
        Value: 10.1287/mnsc.2020.3581
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      – Code: eng
        Text: English
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      – TitleFull: Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.
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            NameFull: Sun, Tianshu
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            NameFull: Viswanathan, Siva
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              Text: Feb2021
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              Y: 2021
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              Value: 67
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