Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.

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Bibliographic Details
Title:	Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.
Authors:	Logman, Marc, Pauwels, Wilfried
Source:	Managerial & Decision Economics. Sep98, Vol. 19 Issue 6, p343-353. 11p.
Database:	Business Source Ultimate

Description
ISSN:	01436570
DOI:	10.1002/(SICI)1099-1468(199809)19:6<343::AID-MDE884>3.0.CO;2-X