Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.
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| Title: | Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach. |
|---|---|
| Authors: | Logman, Marc, Pauwels, Wilfried |
| Source: | Managerial & Decision Economics. Sep98, Vol. 19 Issue 6, p343-353. 11p. |
| Database: | Business Source Ultimate |
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