A Panoramic Review of the Macromarketing Literature.
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| Title: | A Panoramic Review of the Macromarketing Literature. |
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| Authors: | DeQuero-Navarro, Beatriz1 (AUTHOR) bquero@uloyola.es, Stanton, Julie2 (AUTHOR), Klein, Thomas A.3 (AUTHOR) |
| Source: | Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p48-64. 17p. |
| Database: | Business Source Ultimate |
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