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Macromarketing and the Systems Imperative.

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Bibliographic Details
Title: Macromarketing and the Systems Imperative.
Authors: Wooliscroft, Ben1 (AUTHOR) Ben.wooliscroft@aut.ac.nz
Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p116-123. 8p.
Database: Business Source Ultimate
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Description
ISSN:02761467
DOI:10.1177/0276146720980521