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The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

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Bibliographic Details
Title: The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.
Authors: Guitart, Ivan A. (AUTHOR) guitart@em-lyon.com, Stremersch, Stefan (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/0022243720962505