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Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.

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Bibliographic Details
Title: Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.
Authors: Simpson, Bonnie (AUTHOR) bonnie.simpson@uwo.ca, Schreier, Martin (AUTHOR), Bitterl, Sally (AUTHOR), White, Katherine (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p363-376. 14p. 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/0022243720970445