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Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.

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Title: Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.
Authors: Simpson, Bonnie (AUTHOR) bonnie.simpson@uwo.ca, Schreier, Martin (AUTHOR), Bitterl, Sally (AUTHOR), White, Katherine (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p363-376. 14p. 2 Graphs.
Database: Business Source Ultimate
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An: 149268658
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.
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  Data: <searchLink fieldCode="AR" term="%22Simpson%2C+Bonnie%22">Simpson, Bonnie</searchLink> (AUTHOR)<i> bonnie.simpson@uwo.ca</i><br /><searchLink fieldCode="AR" term="%22Schreier%2C+Martin%22">Schreier, Martin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bitterl%2C+Sally%22">Bitterl, Sally</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22White%2C+Katherine%22">White, Katherine</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2021, Vol. 58 Issue 2, p363-376. 14p. 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=149268658
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0022243720970445
    Languages:
      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 363
    Titles:
      – TitleFull: Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.
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          Name:
            NameFull: Simpson, Bonnie
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            NameFull: Schreier, Martin
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            NameFull: Bitterl, Sally
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            NameFull: White, Katherine
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            – D: 01
              M: 04
              Text: Apr2021
              Type: published
              Y: 2021
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              Value: 00222437
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              Value: 58
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              Value: 2
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            – TitleFull: Journal of Marketing Research (JMR)
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