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Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.

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Bibliographic Details
Title: Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.
Authors: Jerath, Kinshuk (AUTHOR) jerath@columbia.edu, Ren, Qitian (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p343-362. 20p. 6 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/0022243720977830