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Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.

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Title: Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.
Authors: Jerath, Kinshuk (AUTHOR) jerath@columbia.edu, Ren, Qitian (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p343-362. 20p. 6 Graphs.
Database: Business Source Ultimate
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  Data: Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2021, Vol. 58 Issue 2, p343-362. 20p. 6 Graphs.
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        Value: 10.1177/0022243720977830
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        Text: English
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        PageCount: 20
        StartPage: 343
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      – TitleFull: Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.
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              Text: Apr2021
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              Y: 2021
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