May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World.
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| Title: | May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World. |
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| Authors: | Mende, Martin (AUTHOR) mmende@fsu.edu, Scott, Maura L. (AUTHOR) |
| Source: | Journal of Public Policy & Marketing. Apr2021, Vol. 40 Issue 2, p116-125. 10p. 1 Color Photograph, 1 Chart. |
| Database: | Business Source Ultimate |
| ISSN: | 07439156 |
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| DOI: | 10.1177/07439156211000741 |
