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Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets.

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Bibliographic Details
Title: Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets.
Authors: Garbinsky, Emily N. (AUTHOR) egarbins@nd.edu, Mead, Nicole L. (AUTHOR), Gregg, Daniel (AUTHOR)
Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p97-112. 16p. 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920979647