Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets.
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| Title: | Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets. |
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| Authors: | Garbinsky, Emily N. (AUTHOR) egarbins@nd.edu, Mead, Nicole L. (AUTHOR), Gregg, Daniel (AUTHOR) |
| Source: | Journal of Marketing. May2021, Vol. 85 Issue 3, p97-112. 16p. 1 Chart, 2 Graphs. |
| Database: | Business Source Ultimate |
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