"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.
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| Title: | "How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions. |
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| Authors: | Gonzalez-Arcos, Claudia (AUTHOR) cgonzalez@business.uq.edu.au, Joubert, Alison M. (AUTHOR), Scaraboto, Daiane (AUTHOR), Guesalaga, Rodrigo (AUTHOR), Sandberg, Jörgen (AUTHOR) |
| Source: | Journal of Marketing. May2021, Vol. 85 Issue 3, p44-61. 18p. 4 Color Photographs, 3 Diagrams, 1 Chart. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242921992052 |
