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"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.

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Title: "How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.
Authors: Gonzalez-Arcos, Claudia (AUTHOR) cgonzalez@business.uq.edu.au, Joubert, Alison M. (AUTHOR), Scaraboto, Daiane (AUTHOR), Guesalaga, Rodrigo (AUTHOR), Sandberg, Jörgen (AUTHOR)
Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p44-61. 18p. 4 Color Photographs, 3 Diagrams, 1 Chart.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: "How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2021, Vol. 85 Issue 3, p44-61. 18p. 4 Color Photographs, 3 Diagrams, 1 Chart.
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        Value: 10.1177/0022242921992052
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      – Code: eng
        Text: English
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        PageCount: 18
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            NameFull: Gonzalez-Arcos, Claudia
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            NameFull: Joubert, Alison M.
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            NameFull: Scaraboto, Daiane
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              M: 05
              Text: May2021
              Type: published
              Y: 2021
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