Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.
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| Title: | Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising. |
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| Authors: | Kim, Sungjin (AUTHOR) sungjin.kim@hawaii.edu, Gupta, Sachin (AUTHOR), Lee, Clarence (AUTHOR) |
| Source: | Journal of Marketing. May2021, Vol. 85 Issue 3, p220-239. 20p. 3 Charts, 8 Graphs. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242921994587 |