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Brand Externalities: A Taxonomy.

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Bibliographic Details
Title: Brand Externalities: A Taxonomy.
Authors: Padela, Shoaib M. Farooq1 (AUTHOR) shoaib.shoaib@aut.ac.nz, Wooliscroft, Ben1 (AUTHOR), Ganglmair-Wooliscroft, Alexandra2 (AUTHOR)
Source: Journal of Macromarketing. Jun2021, Vol. 41 Issue 2, p356-372. 17p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/0276146720961462