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Brand Externalities: A Taxonomy.

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Title: Brand Externalities: A Taxonomy.
Authors: Padela, Shoaib M. Farooq1 (AUTHOR) shoaib.shoaib@aut.ac.nz, Wooliscroft, Ben1 (AUTHOR), Ganglmair-Wooliscroft, Alexandra2 (AUTHOR)
Source: Journal of Macromarketing. Jun2021, Vol. 41 Issue 2, p356-372. 17p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 150230882
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Brand Externalities: A Taxonomy.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Jun2021, Vol. 41 Issue 2, p356-372. 17p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/0276146720961462
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 356
    Titles:
      – TitleFull: Brand Externalities: A Taxonomy.
        Type: main
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            NameFull: Padela, Shoaib M. Farooq
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            NameFull: Wooliscroft, Ben
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            NameFull: Ganglmair-Wooliscroft, Alexandra
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            – D: 01
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              Text: Jun2021
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              Y: 2021
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              Value: 41
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            – TitleFull: Journal of Macromarketing
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