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A NOTE ON STARTING AND BUILDING A RESEARCH AGENDA.

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Bibliographic Details
Title: A NOTE ON STARTING AND BUILDING A RESEARCH AGENDA.
Authors: Reynolds, Krisiy E.1, Arnold, Mark J.2
Source: Journal for Advancement of Marketing Education. Summer2001, Vol. 1, p30-36. 7p.
Database: Business Source Ultimate
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ISSN:23263296