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DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.

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Bibliographic Details
Title: DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.
Authors: Tianshu Sun1 tianshus@marshall.usc.edu, Viswanathan, Siva2 sviswana@rhsmith.umd.edu, Ni Huang3 nhuang5@uh.edu, Zheleva, Elena4 ezheleva@uic.edu
Source: MIS Quarterly. Jun2021, Vol. 45 Issue 2, p789-820. 32p. 1 Color Photograph, 1 Illustration, 3 Diagrams, 14 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:02767783
DOI:10.25300/MISQ/2021/15352