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DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.

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Title: DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.
Authors: Tianshu Sun1 tianshus@marshall.usc.edu, Viswanathan, Siva2 sviswana@rhsmith.umd.edu, Ni Huang3 nhuang5@uh.edu, Zheleva, Elena4 ezheleva@uic.edu
Source: MIS Quarterly. Jun2021, Vol. 45 Issue 2, p789-820. 32p. 1 Color Photograph, 1 Illustration, 3 Diagrams, 14 Charts, 4 Graphs.
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  Data: DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.
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  Data: <searchLink fieldCode="AR" term="%22Tianshu+Sun%22">Tianshu Sun</searchLink><relatesTo>1</relatesTo><i> tianshus@marshall.usc.edu</i><br /><searchLink fieldCode="AR" term="%22Viswanathan%2C+Siva%22">Viswanathan, Siva</searchLink><relatesTo>2</relatesTo><i> sviswana@rhsmith.umd.edu</i><br /><searchLink fieldCode="AR" term="%22Ni+Huang%22">Ni Huang</searchLink><relatesTo>3</relatesTo><i> nhuang5@uh.edu</i><br /><searchLink fieldCode="AR" term="%22Zheleva%2C+Elena%22">Zheleva, Elena</searchLink><relatesTo>4</relatesTo><i> ezheleva@uic.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Jun2021, Vol. 45 Issue 2, p789-820. 32p. 1 Color Photograph, 1 Illustration, 3 Diagrams, 14 Charts, 4 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=150485815
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      – Type: doi
        Value: 10.25300/MISQ/2021/15352
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      – Code: eng
        Text: English
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      – TitleFull: DESIGNING PROMOTIONAL INCENTIVES TO EMBRACE SOCIAL SHARING: EVIDENCE FROM FIELD AND ONLINE EXPERIMENTS.
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            NameFull: Tianshu Sun
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            NameFull: Viswanathan, Siva
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            NameFull: Ni Huang
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              M: 06
              Text: Jun2021
              Type: published
              Y: 2021
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              Value: 45
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