View in EDS HTML Full Text PDF Full Text

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Saved in:
Bibliographic Details
Title: The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
Authors: Li, Jing (AUTHOR) jingli@nju.edu.cn, Luo, Xueming (AUTHOR), Lu, Xianghua (AUTHOR), Moriguchi, Takeshi (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p123-140. 18p. 5 Charts, 5 Graphs.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/0022242920959043