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The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

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Title: The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
Authors: Li, Jing (AUTHOR) jingli@nju.edu.cn, Luo, Xueming (AUTHOR), Lu, Xianghua (AUTHOR), Moriguchi, Takeshi (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p123-140. 18p. 5 Charts, 5 Graphs.
Database: Business Source Ultimate
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  Data: The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
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  Data: <searchLink fieldCode="AR" term="%22Li%2C+Jing%22">Li, Jing</searchLink> (AUTHOR)<i> jingli@nju.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Luo%2C+Xueming%22">Luo, Xueming</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lu%2C+Xianghua%22">Lu, Xianghua</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Moriguchi%2C+Takeshi%22">Moriguchi, Takeshi</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2021, Vol. 85 Issue 4, p123-140. 18p. 5 Charts, 5 Graphs.
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RecordInfo BibRecord:
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        Value: 10.1177/0022242920959043
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 123
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      – TitleFull: The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
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              Text: Jul2021
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              Y: 2021
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