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The Concept of Authenticity: What It Means to Consumers.

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Bibliographic Details
Title: The Concept of Authenticity: What It Means to Consumers.
Authors: Nunes, Joseph C. (AUTHOR) jnunes@marshall.usc.edu, Ordanini, Andrea (AUTHOR), Giambastiani, Gaia (AUTHOR)
Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p1-20. 20p. 2 Diagrams, 6 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242921997081