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Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019.

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Bibliographic Details
Title: Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019.
Authors: Donthu, Naveen1 (AUTHOR) ndonthu@gsu.edu, Kumar, Satish2 (AUTHOR), Mills, Adam3 (AUTHOR), Pattnaik, Debidutta2 (AUTHOR)
Source: Journal of Marketing Education. Aug2021, Vol. 43 Issue 2, p139-158. 20p.
Database: Business Source Ultimate
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Description
ISSN:02734753
DOI:10.1177/0273475321996026