A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.

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Bibliographic Details
Title:	A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.
Authors:	Sciarrino, JoAnn (AUTHOR), Prudente, John (AUTHOR)
Source:	Journal of Brand Strategy. Summer2021, Vol. 10 Issue 1, p83-95. 13p.
Database:	Business Source Ultimate

Description
ISSN:	2045855X
DOI:	10.69554/daok6267