APA (7th ed.) Citation

Sciarrino, J., & Prudente, J. (2021). A consumer-centric framework to develop insights for effective integrated marketing communications campaigns. Journal of Brand Strategy, 10(1), 83. https://doi.org/10.69554/daok6267

Chicago Style (17th ed.) Citation

Sciarrino, JoAnn, and John Prudente. "A Consumer-centric Framework to Develop Insights for Effective Integrated Marketing Communications Campaigns." Journal of Brand Strategy 10, no. 1 (2021): 83. https://doi.org/10.69554/daok6267.

MLA (9th ed.) Citation

Sciarrino, JoAnn, and John Prudente. "A Consumer-centric Framework to Develop Insights for Effective Integrated Marketing Communications Campaigns." Journal of Brand Strategy, vol. 10, no. 1, 2021, p. 83, https://doi.org/10.69554/daok6267.