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A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.

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Title: A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.
Authors: Sciarrino, JoAnn (AUTHOR), Prudente, John (AUTHOR)
Source: Journal of Brand Strategy. Summer2021, Vol. 10 Issue 1, p83-95. 13p.
Database: Business Source Ultimate
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  Data: A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.
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  Data: <searchLink fieldCode="AR" term="%22Sciarrino%2C+JoAnn%22">Sciarrino, JoAnn</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Prudente%2C+John%22">Prudente, John</searchLink> (AUTHOR)
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        Value: 10.69554/daok6267
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        Text: English
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        PageCount: 13
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      – TitleFull: A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.
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              Text: Summer2021
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              Y: 2021
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