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Customizing Promotions in Online Stores.

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Bibliographic Details
Title: Customizing Promotions in Online Stores.
Authors: Jie Zhang1 jiejie@umich.edu, Krishnamurthi, Lakshman2 laksh@kellogg.northwestern.edu
Source: Marketing Science (INFORMS). Fall2004, Vol. 23 Issue 4, p561-578. 18p. 7 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.1040.0055