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Customizing Promotions in Online Stores.

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Bibliographic Details
Title: Customizing Promotions in Online Stores.
Authors: Jie Zhang1 jiejie@umich.edu, Krishnamurthi, Lakshman2 laksh@kellogg.northwestern.edu
Source: Marketing Science (INFORMS). Fall2004, Vol. 23 Issue 4, p561-578. 18p. 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Fall2004, Vol. 23 Issue 4, p561-578. 18p. 7 Charts, 2 Graphs.
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        Value: 10.1287/mksc.1040.0055
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        Text: English
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              Text: Fall2004
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