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Marketing Ideas: How to Write Research Articles that Readers Understand and Cite.

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Title: Marketing Ideas: How to Write Research Articles that Readers Understand and Cite.
Authors: Warren, Nooshin L.1 (AUTHOR) nwarren@email.arizona.edu, Farmer, Matthew2 (AUTHOR) mgfarmer@email.arizona.edu, Gu, Tianyu3 (AUTHOR) tianyu.gu@eccles.utah.edu, Warren, Caleb4 (AUTHOR) calebwarren@arizona.edu
Source: Journal of Marketing. Sep2021, Vol. 85 Issue 5, p42-57. 16p. 1 Diagram, 2 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429211003560