Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research.
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| Title: | Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research. |
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| Authors: | Griffith, David A.1 dgriffith@mays.tamu.edu, Dean, Tereza2 tdean@bsu.edu, Hoppner, Jessica J.3 jhoppner@gmu.edu |
| Source: | Journal of International Marketing. Sep2021, Vol. 29 Issue 3, p23-42. 20p. 12 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 1069031X |
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| DOI: | 10.1177/1069031X211002193 |
