Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research.
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| Title: | Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research. |
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| Authors: | Griffith, David A.1 dgriffith@mays.tamu.edu, Dean, Tereza2 tdean@bsu.edu, Hoppner, Jessica J.3 jhoppner@gmu.edu |
| Source: | Journal of International Marketing. Sep2021, Vol. 29 Issue 3, p23-42. 20p. 12 Charts. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/1069031X211002193 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 23 Titles: – TitleFull: Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Griffith, David A. – PersonEntity: Name: NameFull: Dean, Tereza – PersonEntity: Name: NameFull: Hoppner, Jessica J. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: Sep2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 1069031X Numbering: – Type: volume Value: 29 – Type: issue Value: 3 Titles: – TitleFull: Journal of International Marketing Type: main |
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