Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research.

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Title: Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research.
Authors: Griffith, David A.1 dgriffith@mays.tamu.edu, Dean, Tereza2 tdean@bsu.edu, Hoppner, Jessica J.3 jhoppner@gmu.edu
Source: Journal of International Marketing. Sep2021, Vol. 29 Issue 3, p23-42. 20p. 12 Charts.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1177/1069031X211002193
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 23
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      – TitleFull: Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research.
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            NameFull: Griffith, David A.
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            NameFull: Dean, Tereza
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            NameFull: Hoppner, Jessica J.
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            – D: 01
              M: 09
              Text: Sep2021
              Type: published
              Y: 2021
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              Value: 29
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