Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers.
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| Title: | Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers. |
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| Authors: | Colgate, Mark1 colgate@uvic.ca, Bodo Lang1 |
| Source: | Journal of Business Research. Feb2005, Vol. 58 Issue 2, p195-204. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 01482963 |
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| DOI: | 10.1016/S0148-2963(02)00494-0 |
