The Effect of Slow Motion Video on Consumer Inference.
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| Title: | The Effect of Slow Motion Video on Consumer Inference. |
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| Authors: | Yin, Yunlu1 (AUTHOR) yinyunlu@fudan.edu.cn, Jia, Jayson S.2 (AUTHOR) jjia@hku.hk, Zheng, Wanyi3 (AUTHOR) zwymkt@connect.hku.hk |
| Source: | Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p1007-1024. 18p. 3 Diagrams, 2 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437211025054 |