Commercial Success Through Commercials? Advertising and Pay-TV Operators.

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Bibliographic Details
Title:	Commercial Success Through Commercials? Advertising and Pay-TV Operators.
Authors:	Yang, Joonhyuk¹ (AUTHOR) joonhyuk.yang@nd.edu, Lee, Jung Youn² (AUTHOR) jungyoun.lee@kellogg.northwestern.edu, Chintagunta, Pradeep K.³ (AUTHOR) pradeep.chintagunta@chicagobooth.edu
Source:	Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p925-947. 23p. 1 Diagram, 9 Charts, 3 Graphs, 2 Maps.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1177/00222437211028120