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Commercial Success Through Commercials? Advertising and Pay-TV Operators.

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Title: Commercial Success Through Commercials? Advertising and Pay-TV Operators.
Authors: Yang, Joonhyuk1 (AUTHOR) joonhyuk.yang@nd.edu, Lee, Jung Youn2 (AUTHOR) jungyoun.lee@kellogg.northwestern.edu, Chintagunta, Pradeep K.3 (AUTHOR) pradeep.chintagunta@chicagobooth.edu
Source: Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p925-947. 23p. 1 Diagram, 9 Charts, 3 Graphs, 2 Maps.
Database: Business Source Ultimate
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        Value: 10.1177/00222437211028120
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        Text: English
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      – TitleFull: Commercial Success Through Commercials? Advertising and Pay-TV Operators.
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              Text: Oct2021
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