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Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa.

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Title: Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa.
Alternate Title: Análisis exploratorio del uso de las redes sociales como canal de comunicación en las PYMES independientes del comercio minorista de alimentación en Sudáfrica.
Authors: dos Santos, José1, Duffett, Rodney1 duffetr@cput.ac.za
Source: Small Business International Review. Dec2021, Vol. 5 Issue 2, p1-18. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa.
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  Data: Análisis exploratorio del uso de las redes sociales como canal de comunicación en las PYMES independientes del comercio minorista de alimentación en Sudáfrica.
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  Data: <searchLink fieldCode="JN" term="%22Small+Business+International+Review%22">Small Business International Review</searchLink>. Dec2021, Vol. 5 Issue 2, p1-18. 18p.
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      – Type: doi
        Value: 10.26784/sbir.v5i2.392
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      – Code: eng
        Text: English
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        PageCount: 18
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      – TitleFull: Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa.
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            – D: 01
              M: 12
              Text: Dec2021
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              Y: 2021
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