Consumer Insights: A Turning Point for Marketing Research Education.
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| Title: | Consumer Insights: A Turning Point for Marketing Research Education. |
|---|---|
| Authors: | Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu, Hair Jr., Joseph F.2 (AUTHOR) |
| Source: | Journal of Marketing Education. Dec2021, Vol. 43 Issue 3, p279-284. 6p. |
| Database: | Business Source Ultimate |
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