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Consumer Insights: A Turning Point for Marketing Research Education.

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Bibliographic Details
Title: Consumer Insights: A Turning Point for Marketing Research Education.
Authors: Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu, Hair Jr., Joseph F.2 (AUTHOR)
Source: Journal of Marketing Education. Dec2021, Vol. 43 Issue 3, p279-284. 6p.
Database: Business Source Ultimate
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Description
ISSN:02734753
DOI:10.1177/02734753211046448