Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.
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| Title: | Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers. |
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| Authors: | Chikweche, Tendai1 t.chikweche@westernsydney.edu.au, Lappeman, James2 jlappeman@me.com, Egan, Paul3 paul.egan@uct.ac.za |
| Source: | Journal of International Marketing. Dec2021, Vol. 29 Issue 4, p79-94. 16p. 4 Diagrams, 3 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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