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Emotional Expressions and Brand Status.

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Bibliographic Details
Title: Emotional Expressions and Brand Status.
Authors: Lee, Jeffrey K.1 (AUTHOR) jefflee@american.edu
Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1178-1196. 19p. 1 Color Photograph, 1 Diagram, 5 Charts.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437211037340