A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
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| Title: | A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance. |
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| Authors: | Homburg, Christian1 prof.homburg@bwl.uni-mannheim.de, Bucerius, Matthias matthias@bucerius.de |
| Source: | Journal of Marketing. Jan2005, Vol. 69 Issue 1, p95-113. 19p. 2 Diagrams, 6 Charts. |
| Database: | Business Source Ultimate |
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