Cherry-Picking.
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| Title: | Cherry-Picking. |
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| Authors: | Fox, Edward J.1,2 efox@mail.cox.smu.edu, Hoch, Stephen J.3 hochs@wharton.upenn.edu |
| Source: | Journal of Marketing. Jan2005, Vol. 69 Issue 1, p46-62. 17p. 6 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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