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Genetic Data: Potential Uses and Misuses in Marketing.

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Bibliographic Details
Title: Genetic Data: Potential Uses and Misuses in Marketing.
Authors: Daviet, Remi1 (AUTHOR) daviet@wisc.edu, Nave, Gideon2 (AUTHOR) gnave@wharton.upenn.edu, Wind, Jerry3 (AUTHOR) windj@wharton.upenn.edu
Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p7-26. 20p. 2 Diagrams, 2 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920980767