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An Emerging Theory of Avatar Marketing.

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Bibliographic Details
Title: An Emerging Theory of Avatar Marketing.
Authors: Miao, Fred1 (AUTHOR) fred.miao@uta.edu, Kozlenkova, Irina V.2 (AUTHOR) irinak@virginia.edu, Wang, Haizhong3 (AUTHOR) wanghzh@mail.sysu.edu.cn, Xie, Tao4 (AUTHOR) xiet37@mail2.sysu.edu.cn, Palmatier, Robert W.5 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p67-90. 24p. 3 Diagrams, 3 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242921996646