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An Emerging Theory of Avatar Marketing.

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Title: An Emerging Theory of Avatar Marketing.
Authors: Miao, Fred1 (AUTHOR) fred.miao@uta.edu, Kozlenkova, Irina V.2 (AUTHOR) irinak@virginia.edu, Wang, Haizhong3 (AUTHOR) wanghzh@mail.sysu.edu.cn, Xie, Tao4 (AUTHOR) xiet37@mail2.sysu.edu.cn, Palmatier, Robert W.5 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p67-90. 24p. 3 Diagrams, 3 Charts.
Database: Business Source Ultimate
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  Data: An Emerging Theory of Avatar Marketing.
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  Data: <searchLink fieldCode="AR" term="%22Miao%2C+Fred%22">Miao, Fred</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> fred.miao@uta.edu</i><br /><searchLink fieldCode="AR" term="%22Kozlenkova%2C+Irina+V%2E%22">Kozlenkova, Irina V.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> irinak@virginia.edu</i><br /><searchLink fieldCode="AR" term="%22Wang%2C+Haizhong%22">Wang, Haizhong</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> wanghzh@mail.sysu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Xie%2C+Tao%22">Xie, Tao</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> xiet37@mail2.sysu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Palmatier%2C+Robert+W%2E%22">Palmatier, Robert W.</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> palmatrw@uw.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2022, Vol. 86 Issue 1, p67-90. 24p. 3 Diagrams, 3 Charts.
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      – Type: doi
        Value: 10.1177/0022242921996646
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      – Code: eng
        Text: English
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        PageCount: 24
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            NameFull: Wang, Haizhong
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              Text: Jan2022
              Type: published
              Y: 2022
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