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What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers.

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Title: What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers.
Authors: Andrews, J. Craig1 (AUTHOR) craig.andrews@marquette.edu, Burton, Scot2 (AUTHOR), Gundlach, Gregory T.3 (AUTHOR) gundlac@unf.edu, Hill, Ronald Paul4 (AUTHOR) ronhill@american.edu, Kees, Jeremy5 (AUTHOR) jkees@villanova.edu, Netemeyer, Richard G.6 (AUTHOR) rgn3p@comm.virginia.edu, Walker, Kristen L.7 (AUTHOR) kristen.walker@csun.edu
Source: Journal of Public Policy & Marketing. Jan2022, Vol. 41 Issue 1, p10-33. 24p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/07439156211042018